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    YHMA Blog

    Fundraising Strategies For Museums, Arts & Culture and Heritage Organizations

    Tracey Anderson - Friday, December 09, 2011

    The Fundraising workshop was attended by 18 participants and delivered by Judy Oberlander. The two days were filled with information on planning, development and execution of a well written fundraising plan. The group shared ideas and developed strategies for their individual organization. I generated a fundraising list of ideas for the participants from the notes I took and distributed them. The group noted that they would like to stay in contact and develop a ‘book club’ or at least a think tank on fundraising. YHMA will help with this facilitation.

    We discussed many different types of fundraising all following the 14 steps:

    1. Examine Case: what is the “Case for Support”?
    2. Analyze market requirements
    3. Prepare a needs statement
    4. Define Objectives
    5. Engage Volunteers
    6. Validate the needs statement
    7. Evaluate the gift makers
    8. Select fundraising vehicles or strategies
    9. Identify Potential Sources of gifts
    10.  Prepare fundraising plan
    11. Prepare communications plan
    12. Activate volunteers
    13. Solicit gifts
    14. Steward the donors and seek renewal gifts

    This workshop was full of detail and how to fundraise meaningfully. This should be brought to Yukon again.